Director of Development and Community Outreach

Royer-Greaves School for Blind, (RGS)

Director of Development and Community Outreach


Royer-Greaves School For Blind (“RGS”) is partnering with Bob Madonna, (Diversified Services LLC) on a search for a Director of Development and Community Outreach to lead the fundraising and marketing efforts of a 100 year old non profit in Paoli PA.


For more than a century, Royer-Greaves School For Blind (“RGS”) has been educating and providing critical services to those with visual impairment and other disabilities. Founded by Dr. Jessie Royer-Greaves in 1921 out of frustration with other programs that imposed minimum IQ score requirements for visually-impaired students, RGS is committed to the proposition that all children and adults are worthy of our care and effort in assisting them to reach their full potential.

The attributes and needs of the Royer-Greaves student body have evolved over time, particularly as more children with disabilities have been main-streamed into public school classrooms. As a result, many Royer-Greaves students have profound disabilities and need more intensive, individualized attention and education. Based on the development of those pupils, the Board of Directors also recognized a continuum of services was needed to serve these students as they entered adulthood. We continue to look to the future with and for our students and adults, utilizing the latest in assistive technology to support their education, training, and daily lives.

To support its vision, RGS is seeking to fill the newly created position, Director of Development and Community Outreach (“DDCO”). The ideal DDCO will have achieved success developing throughout his/her career a combination of mature and steady leadership skills.  S/he will become a key member of RGS’s senior leadership team and support its strategic plan through a dynamic and well planned, multi-faceted Major Gifts, Annual Giving, Planned Giving, and Foundation and Marketing strategy. The DDCO will be charismatic, inspiring, and collaborative in working with internal and external partners including staff, Board members, volunteers, and donors.

S/he will play a significant role in the success of RGS Services, overseeing a set of integrated strategies to attract private investment and to enable the growth of the organization and the students it serves. The DDCO will have the opportunity to evaluate current strategies, consolidate strengths, develop, and implement a plan to expand both grassroots and high-level engagement and revenues, and meet or exceed the annual fundraising goal.

Personal knowledge of individual donors and donors with capacity throughout the Delaware Valley is preferred as is grantee knowledge and demonstrated success in human services or education.   Additionally, sophisticated understanding of how to design a donor program to generate revenue and build a major gifts pipeline and an outstanding major gift fundraising record are essential.

If you want to make a significant difference in the community and have a passion for improving the lives of children and adults dealing with issues with sight and other physical imitations, consider joining the RGS team.

RGS’s efforts towards our mission are guided by these core values:

  • Our children and adults are at the center of everything we do.
  • We believe everyone can learn and deserves the highest quality of care and education.
  • We believe that everyone at Royer-Greaves makes a difference and shares in our success.
  • We believe learning is a lifelong journey and our focus is on providing the supports our individuals need to be successful and live the life they want to live.
  • We strive to do our best every day and are guided by the principles of humility, ownership, leadership, diversity, quality, teamwork, honesty, fairness, and trustworthiness.
  • We are motivated to improve so that those seeking services with us will have a place to call home and school and be a full participating member of their community.


 REPORTS TO: Executive Director

POSITION STATUS: Full time, exempt


Reporting to the Executive Director, the Director of Development and Community Outreach (the “Director”) is responsible for all development, marketing, and communications activities for the organization.

S/he will be a fundraising professional with substantial and successful experience in a program of significant reputation and be thoroughly knowledgeable in the full range of advancement techniques. The Director will understand best practices nationally and will possess the vision necessary to develop, execute, and articulate an aggressive multi-pronged fundraising plan that will guide the program for the next several years.

The Director will articulate the mission, goals, and aspirations of RGS, engage with leadership to leverage their involvement, create synergies with the Board of Directors, staff, and personify the degree of professionalism and level of productivity that RGS expects of all of its leaders.  The Director will be a primary and effective advocate for RGS and its needs, connecting with prospects, donors, and volunteers to state RGS’s mission and demonstrate a passion and history of success to close major gifts, manage a capital campaign, and have knowledge of planned giving.  The successful candidate will help forge new relationships to build RGS’s visibility, impact, and financial resources.

The Director is responsible for oversight of all efforts of the marketing team, (Communications Solutions Group, Inc.), shaping the development of the strategic marketing effort and the growth of RGS’s brand, building awareness and demand across a range of audiences. The Director will work closely with other senior team members to support program areas and ensure growth in new and current markets.

The primary purpose of the Director of Development and Community Outreach is to generate significant annual revenue through the management of private individual and foundations (major gifts and annual giving programs), special event fundraisers, a planned giving program, relationships with foundations, expanding and diversifying RGS’s donor base/pipeline working closely with other team members to secure funding for new and existing initiatives.  Strong focus will be placed on expanding unrestricted development revenue, identifying new opportunities to support the overall mission of RGS, and expanding awareness of RGS throughout the region. In addition, the Director will work closely with the Board of Directors and support Board members as they take on a more active fundraising role.  It is expected that the amount raised by RGS will increase in future years as the Director systematically and effectively strengthens the organization’s overall fundraising capacity.



  • Communicates the RGS mission and culture to all key stakeholders including staff, Board members, volunteers, donors, and partners.
  • Accountable for all aspects of marketing, development, and communications to achieve RGS’s strategic vision.
  • Provides outstanding leadership, management, task delegation, facilitation, and networking skills, including the ability to make prompt and effective decisions and to think strategically.
  • Represents RGS in select high-level partnerships, speaking engagements and other externally facing activities.
  • Represents Marketing and Development efforts as part of RGS’s strategic planning process.

Donor Outreach/Cultivation/Stewardship:

  • Works with the Executive Director to develop and implement a comprehensive development strategy to include corporate, foundation, government grants, and individual giving.
  • Supports and partners with the President and Board members on all major fundraising initiatives.
  • Collaborates with the Controller to develop and implement RGS’s financial strategy.
  • Has primary responsibility for development and execution of all grant requests.
  • Oversees research funding sources and trends, with foresight, to help position RGS ahead of major funding changes or trends
  • Monitors all donor information; provides and presents statistical analysis to Board and senior leaders.
  • Develops and implements a stewardship program aimed at cultivating deeper ties with donors.
  • Oversees identification and securing of in-kind donations of goods and services for special events and office needs.
  • Liaises and develops relations with appropriate community leaders, business, and government to expand the reputation of the organization and to seek or expand new funding sources.
  • Establishes the RGS Legacy Planned Giving program.
  • Establishs, supports, and oversees various volunteer Development Committees.
  • Responsible for the cost effectiveness and financial aspects of the department.


  • Oversees marketing/communications including providing strategic direction, consistent branding and messaging, public relations, advertising, expos, seminars, collateral materials, market research, website design and content.
  • Continually monitors market to evaluate the timely adjustment of marketing strategy and plan to meet changing markets and competitive conditions.
  • Ensures the organization’s visibility in the community.
  • Develops marketing strategy designed to meet strategic plan and organizational and departmental revenue goals, to include advertising, website, collateral materials, media plan, community awareness and outreach, annual report, communications vehicles, and public relations.
  • Advises and supports volunteer-based special event committees with respect to print, publicity, and media contacts.
  • Evaluates and assures spending of marketing dollars are maximized and consistent with goals.
  • Cultivates press relationships. Represents RGS in the community and communicates RGS successes and needs.
  • Oversees RGS’s social media strategy including Facebook, Twitter and LinkedIn, and Instagram.
  • Ensures that all communications are of the highest quality standards, reflect a positive image and address the issues and interests of specific audiences.


  • Manages the overall plan for meeting the budgeted fundraising goals incorporating direct mail, e-blasts, special events, and face-to-face solicitations.
  • Assists the Executive Director in organizational and financial development.
  • Provides and oversees staff support to appropriate Board activities including the Board Leadership Campaign, corporate solicitation, planned giving, etc.
  • Manages and delivers regular reports and analysis on funding plans and results and marketing effectiveness.


  • Experience working with program teams and constructing, articulating, directing, and implementing the strategic marketing and development activities in a non-profit organization.
  • Ability to think strategically and critically and prioritize and manage multiple tasks. Advanced analytical judgment.
  • Outcome-focused with the ability to effectively track and evaluate impact of efforts and to successfully lead projects to completion, according to schedule.
  • Dynamic interpersonal skills, including the capacity to relate on a highly personal level to a very wide variety of prospects, donors, and volunteers.
  • A successful track record in managing multiple projects from initiation to completion in an organization of at least similar size to RGS.
  • Direct operational experience in the areas of comprehensive development campaigns, annual giving, major gifts, planned giving, donor relations/stewardship, corporate and foundation relations, and development services.
  • Demonstrated record of successfully building and executing marketing campaigns from concept to launch; can provide a proven track record of generating high quality marketing materials and press attention.
  • In-depth knowledge of national marketing principles and consumer behavior.
  • Tangible experience of having expanded and cultivated existing donor relationships over time.
  • Excellent communication skills, both written and oral; ability to influence and engage a wide range of donors and build long-term relationships.
  • Strong organizational and time management skills with exceptional attention to detail.
  • Flexible and adaptable style; a leader who can positively impact both strategic and tactical fundraising initiatives.
  • A professional and resourceful style; the ability to work independently and as a team player who will productively engage with others at varying levels of seniority within and outside RGS, one who takes initiative.
  • Customer focused.

Skill in:

  • Microsoft Office suite
  • Raiser’s Edge software
  • Social Media


  • A person of character, integrity, and passion with a commitment to supporting the community that RGS serves, the Director will provide inclusive, respectful leadership as RGS continues to expand its mission in the communities it serves and extends its current geographies in the future.
  • S/he will be an innovative thinker and creative generator of ideas, but s/he must also be able to develop, implement and manage strategies that inspire others toward achieving goals.
  • High energy and passion and commitment to RGS’s mission and values.


  • Demonstrated successful experience in the marketing of a nonprofit organization.
  • Demonstrated successful experience in raising funds for a nonprofit with grants, foundations, and general fundraising methods.
  • Strong verbal and written communication skills.
  • Bachelor degree required.
  • Certified Fundraising Executive preferred


  • Health, dental and vision coverage
  • 401(k) plan
  • Flexible spending accounts
  • Life insurance
  • Short Term Disability (employee pays)
  • Long-term disability
  • Vacation – accrue 1 week vacation the first year and 2 weeks accrued after the first year
  • Sick time – accrue 10 days per year
  • 2 personal days per year
  • 15 company-paid holidays
  • Tuition Assistance


$80,000 to $100,000 depending on experience


This position description is not designed to cover or contain a comprehensive listing of activities or responsibilities that are required of the employee.  Additional duties and responsibilities expected to be performed as necessary.

An Equal Opportunity Employer
RGS an equal opportunity employer. This application will not be used for limiting or excluding any applicant from consideration for employment on a basis prohibited by local, state, or federal law. Applicants requiring reasonable accommodation in the application and/or interview process should notify a representative of the organization.